Tag Archives: specialized

Crisis management and the power of a headline

For years, Specialized Bicycles has sent cease and desist letters to any and all in the bicycle business using names that Specialized’s legal research team feels can dilute their brands. In 2006, Mountains Cycles of Portland, OR locked horns with Specialized over Mountain Cycles’ use of “Stumptown” for their cyclocross bike. Although Stumptown is a read more »

Specialized Bicycles builts a wind tunnel

Mike Sinyard said “Aero Is Everything” a few times in the last couple of weeks and everybody anticipated a new product launch. Instead, his company launched something a little more interesting — their brand new wind tunnel to test bicycles, accessories and apparel in Morgan Hill, California. Specialized engineers will hold a live, online Q&A read more »

Specialized launches US sales for Turbo eBikes

Do you remember the Specialized Turbo? That’s the super hot electric bicycle Specialized introduced to the European market last year. Today, Specialized makes this e-bike available to American buyers. These bikes are available only at a limited number of dealers; I’m told the minimum buy-in was three bikes. I’m in San Francisco today for the read more »

Helmet wind noise

My quick review of Specialized’s “Echelon” bicycle helmet.

The Chase

I can’t tell you how much I love this advertisement from Specialized Bicycles. More info about the production of this video at The Inspiration Room.

Robert Egger’s shelf shuttling hybrid bike

Behold another crazy Robert Egger special from the Specialized bike designer.