From an article about sustainability efforts at a small business, in which the writer compares the success of his company’s bike commuting promotion vs a coffee grounds recycling initiative.
What caused bicycle commuting to succeed and coffee grounds recycling to fail? There’s the obvious. Coffee grounds smell. Bicycles do not.
I find that a little hard to believe. I know that I personally can smell pretty ripe at the end of a hot summer day. Reading the article, though, I see the author does dig a little deeper into why up to 35% of the staff at his law firm commute by bike.
More at Sustainable Business Oregon: Bicycle commuting succeeds, coffee grounds fail.